Top 5 Web Design Trends for 2018

The continuous evolution of web design is quite fascinating. When developed with modern technologies, the opportunities for an enriched user experience are limitless. Here are the top five web design trends destined to be popular in 2018.

1. Flat Design

Flat design is a style of interface that utilizes minimalistic elements and emphasizes usability. Websites with mass amounts of copy and large images experience slow load times and are not optimized for mobile use. A clean, minimalistic site with light data will have a faster page speed and richer user experience resulting in higher search engine rankings and a greater conversion rate respectively.

2. Vivid Typography

Successful websites that adopt the minimalistic approach often supplement their visual experience with vivid typography. Your typography style is an extension of your brand while evoking a specific image to your visitors. Popular brands such as Chick-fil-a and Coca-Cola are switching to sans serif typography for their logos and web copy for a more modern, sleek look. Large companies such as Intel and Airbnb have even created their own fonts to differentiate themselves from their respective competitors. An eye-catching typography complements an engaging design and promotes an exceptional user experience.

3. Animation

The recent release of the Animoji (i.e. animated emoji) has facilitated a rising trend in animated logo design and scroll-triggered animation. A logo is the most memorable component of a company’s brand, therefore it needs to communicate sentiment and grab the user’s attention. Subtle animation can incentivize the user to scroll towards lead generating elements of the site or other conversion points.

4. Virtual Reality

With the recent rise in virtual reality technology, we are seeing increasingly more interactive videos on company websites. Businesses are using 360 videos, 360 modeling, and video mapping to interact virtually with their visitors; often demonstrating their products and services. Virtual reality is immersive, personal, and helps deliver a specific message to the visitor. By the end of 2018, 360-degree video will likely be the new standard for websites.

5. Artificial Intelligence

Businesses are actively using artificial intelligence (AI), in all sorts of web solutions, to help acquire quicker conversions. Thanks to chatbots powered by artificial intelligence, web users are receiving more proactive responses from websites. AI bots, powered by voice command and search help, decipher the user’s intentions allowing quick and efficient navigation through your website and converting the user to a lead with ease.

Update Your Website for 2018

Companies such as Apple and Microsoft, have proven success with these up-and-coming web design trends. Flat designs, eye-catching typography, and animation all help deliver a rich user experience. The implementation of newer technologies, such as virtual reality and artificial intelligence, allows users to interact with your brand and foster conversions. A new or redesigned website offers the opportunity to engage and impress your audience. Embracing the newest trends helps conveys the message that your brand is modern and professional.

Code Authority’s web design team is passionate about keeping up with the latest web trends and newest technologies. Our dedication to excellence motivates us to deliver only the most modern of designs.